Make HEINEKEN® 0.0 the drink of choice this festive season!
With the festive season upon us and Christmas celebrations in full swing, there is a significant opportunity to align with the tastes and trends of consumers during this period. Consumer health and moderation habits continue to evolve, making now an optimal time to ensure Heineken® 0.0 is readily available in your account.
According to a 2023 survey by Drinkaware, 36% of respondents expressed a desire to drink less frequently, while 54% of those aged 18-24 indicated that they intend to reduce their alcohol consumption. These younger consumers are proactively choosing to moderate their intake, and non-alcoholic options are becoming increasingly popular amongst them during pub outings. These choices will enable participation in festive activities while mitigating the hangovers.
Given the significance of draught beer in the Irish market, Heineken® 0.0 is best positioned to meet this demand for you and your consumers this Christmas. It aligns with consumer expectations for social experiences and has established itself as the leader in the non-alcoholic category in Ireland, holding a 52% market share. Our commitment to maintaining high-quality standards for Heineken® 0.0 draught ensures that Irish consumers receive the product they desire in the manner they prefer, providing yet another reason to celebrate g0.0d times Heineken® 0.0 this festive season.
*(CGA On Trade Market Share MAT Aug 2024)
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Make sure you're getting the best from your BLADE machine
The BLADE is a compact draught dispenser designed to serve a premium 0.0 draught to your customer.
In case you run into any issues with your BLADE unit, we’ve developed some quick and easy-to-follow videos. Flow of pour slow? Too much foam? Click here for quick access to troubleshooting videos.
