Launched as a three-year training program, the Heineken® Ahhh-cademy completed 41 sessions in its first year across six counties. Thank you to the publicans and staff from all over Ireland who joined us. Ahhh-cademy graduates are part of a special community that recognises and values the quality that the Heineken® brand represents.

The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland's social scene, where stories and conversations resound within their walls. Heineken Ireland wants to shine a light on their importance by opening virtual Pub Museums across Ireland.

This innovative campaign from Heineken aims to safeguard historical Irish pubs, advocating for their transformation into museums. Heineken has partnered with three distinguished Irish pubs to pioneer the virtual Pub Museum experience.

__Heineken® unveils next generation glass spotlighting the brands iconic star __ Ireland becomes the first market to see the roll out of Heineken’s dynamic new glass

Heineken® has unveiled its brand-new, next generation glassware rolling out now in pubs and bars across Ireland. The new glass shines a spotlight on the brand's globally recognised symbol of excellence: the iconic Heineken® star. Since the 1880s, the globally recognised star has represented Heineken®’s promise of quality in every sense - good beer and good times. The new glass shines a spotlight on this mark of excellence with a dynamic star base shaping right the way up the glass - bringing five star quality and taste to every pint.