Launched as a three-year training program, the Heineken® Ahhh-cademy completed 41 sessions in its first year across six counties. HEINEKEN Ireland collaborated with educational experts to develop a groundbreaking training programme specifically for newer entrants to the bar trade, with a significant focus on experiential delivery and gamification to create a more engaging and competitive learning experience. Participants received training in bar fundamentals, highlighting the rewarding and transferable skills gained from working in the bar industry. Attendees scored the Ahhh-cademy 4.9/5 when asked if they’d recommend it to a friend