TERMS & CONDITIONS – Heineken Staff Shirt Competition

1. Eligibility

a. The Promoter is Heineken Ireland Limited (“HIL”), trading at Ladyswell Brewery, Leitrim Street, Cork (“The Promoter”). b. The Promotion is open to customers aged 18 or over who purchase any Heineken 20L, 30L, or 50L keg during the Promotional Period. c. By entering the Promotion, participants are deemed to have accepted and agreed to be bound by these Terms and Conditions. d. Employees of the Promoter, its affiliates, or any agencies directly connected with the creation and administration of this Promotion are not eligible to enter.

2. Promotional Period

The Promotion runs from 12:01am on 22th September 2025 to 11:59pm on 5th October 2025, inclusive, in the Republic of Ireland.

3. How to Enter

To enter the Promotion:

Purchase any Heineken 20L, 30L, or 50L keg during the Promotional Period to receive one entry into the prize draw.

Receive double entry into the draw by placing an order on the Heineken Merchandising Shop via the eazle app during the same period.

4. The Prize

There is one prize consisting of 30 personalised Heineken staff shirts, with a total prize value of €750.

5. Winner Selection and Notification

Winners will be selected at random from all valid entries received during the Promotional Period.

Winners will be notified via email or phone within 14 days of the Promotion closing date.

If a winner does not respond within 3 days of notification, the Promoter reserves the right to select an alternative winner.

6. General Terms

The prize is non-transferable and no cash alternative will be offered.

The Promoter reserves the right to verify the eligibility of all entries and to disqualify any entrant found to be in breach of these Terms and Conditions.

The Promoter reserves the right to amend or withdraw the Promotion at any time without prior notice.

The Promotion and these Terms and Conditions are governed by Irish law and subject to the exclusive jurisdiction of the Irish courts.

Heineken promotes responsible drinking. For more information, visit https://drinkaware.ie.

General

a. No cash alternative is available; prizes are non-transferable and non-refundable.

b. In the event of an epidemic, pandemic, or other circumstances that affect the availability or timing of the prize, including health guidelines issued by the relevant Government in this Jurisdiction or the Jurisdiction to which the prize relates, the Promoter reserves the right to offer the prize on an alternative date. If the event is cancelled indefinitely, the Promoter may substitute the prize with one of equal or similar value. If the Winner is unable to accept the prize on the alternative date, the Promoter reserves the right to select an alternative Winner at no cost or liability to the Promoter.

c. The Promoter accepts no responsibility for entries not received or for undelivered or delayed messages due to technical failures or any other reason beyond its control. This includes failed, partial, or garbled computer transmissions, hardware or software malfunctions, internet connectivity issues, or unauthorised human intervention.

d. The Promoter accepts no responsibility or liability for the Winner’s health insurance. The Winner shall indemnify the Promoter against any claims, losses, or expenses arising from failure to hold adequate health insurance.

e. No warranty or guarantee is provided by the Promoter regarding the prize. To the fullest extent permitted by law, the Promoter, its agents, and associated companies shall not be liable for any loss, damage, delay, injury, or death arising from the Promotion or use of the prize, whether in contract, tort, or otherwise. The Promoter does not guarantee the performance of any third party associated with the prize.

f. Winner will be contacted in October 2025. Upon confirmation of details, prizes will be delivered to the Winners.

g. Any queries or complaints regarding the Promotion or these Terms and Conditions may be sent via email to info@heineken.ie, including your name, address, email, and phone number.

h. The Promoter reserves the right to vary, cancel, or modify the Promotion and/or these Terms and Conditions at any time due to unforeseen circumstances. If the prize becomes unavailable, a substitute of equal or similar value will be offered.

i. Winner selection is final and binding. No correspondence will be entered into, except with the Prize Winner.

j. Bulk entries, use of multiple email addresses, or entries via agents or automated systems will not be accepted. Any attempt to circumvent the entry process will result in disqualification.

k. The Promoter is not responsible if a Winner cannot claim their prize due to incorrect contact details or other personal circumstances.

l. To the extent permitted by law, the Promoter and its agents are not liable for any losses incurred by entrants. The Promoter is not liable for any injury or death resulting from acceptance of the prize, except where caused by negligence. Statutory rights are not affected.

m. The Promoter is not responsible for any third party’s failure to fulfil obligations related to the Promotion but will endeavour to minimise any impact on entrants.

n. The Promoter reserves the right to verify entries, including requesting proof of age and identity. Failure to comply may result in disqualification. The Promoter’s decisions are final and binding.

o. If fraud, abuse, or error affects the Promotion, the Promoter may suspend or amend the Promotion or substitute the prize with one of equal or higher value.

p. By participating in the Promotion, entrants are deemed to have accepted these Terms and Conditions.

q. The Promoter reserves the right to disqualify entrants whose conduct is contrary to the spirit of the Promotion.

r. If a Winner is ineligible or unable to claim the prize, the Promoter may select an alternative Winner without liability.

s. The Promoter reserves the right to vary, cancel, or modify the Promotion and/or the Terms and Conditions at any time. If the prize cannot be provided as described, a substitute of equal or similar value will be offered.

t. Employees and relatives of employees of the Promoter, its associated companies, and agents are not eligible to enter or win.

u. Heineken promotes responsible drinking. Please visit https://drinkaware.ie for more information.

v. The Promotion and these Terms and Conditions are governed by Irish law and subject to the exclusive jurisdiction of the Irish courts.