In March 2023 we introduced our new colour palette throughout the SmartPub | eazle Mobile app and website. This was the beginning of our journey to give our customers the best online experience and to introduce our new identity “eazle" business made easy.

Therefore, we are now retiring the name ‘SmartPub’ As of the 18th of January 2024, we will be re-branding Smartpub eazle by transitioning fully to the name eazle. This is still the same HEINEKEN app & website that you currently use but with a new name.

All the great features & benefits that you are familiar with remain the same. In addition, we are delighted to announce the launch of our brand new ‘eazle content hub’. This is an exclusive benefit to you as a valued HEINEKEN customer and a one-stop shop providing support for you in the day-to-day running of your business.

On the eazle content hub you will find: • Social media assets that can also be personalised to your pub • Training videos to assist you and your staff • News & industry insights

Your App icons and web address will update and fully convert to the new logo and branding automatically. As always if you have any queries, please feel free to contact your HEINEKEN Sales Representative or Customer Service on 0818 514455