Promoter: Heineken Ireland, Ladyswell Brewery, Cork, T23 VF78, Co Cork.

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

The personal data provided by entrants to the Promoter will only be used by the Promoter for the purpose of conducting the promotion and managing relationship with the customer and at all times in accordance with the relevant Data Protection Acts and the Promoter’s Privacy Policy (available at Privacy Policy | Heineken Ireland. From time to time, the Promoter may share entrants’ personal data with their agents/representatives and Google to assist with administering the promotion.

Eligibility

The Promoter is Heineken Ireland Limited trading at Ladyswell Brewery, Leitrim Street, Cork (“the Promoter”).

You must be over 18 years of age and reside in the Republic of Ireland or Northern Ireland to enter Heineken 0.0 – Free Drink Giveaway (“The Promotion”) and to be eligible to receive a prize

By entering the Promotion, you will be deemed to have read and agreed to these terms and conditions of the Promotion.

Employees and/or relatives of employees of the Promoter, its associated companies and any agents connected to the Promotion are not eligible to enter the Promotion and/or win any prizes.

[The Promotion is free to enter, no purchase is necessary and there is no entry fee or charge for participation]

Entries on behalf of another person will not be accepted and joint submissions are not allowed.

The Promoter will not accept any entries that are: (2) automatically generated by computer; (b) completed by third parties in bulk; (c) illegible or have been altered, reconstituted, forged or tampered with; (d) photocopies and not originals; (e) incomplete.

Use of a false name, address or supply of inaccurate information will disqualify you from winning and/or receiving a prize.

The Promoter reserves the right to disqualify you if your conduct is contrary to the spirit or intention of the Promotion.

Competition entries cannot be returned.

HOW TO SIGN UP

To participate, follow the steps noted below:

Open to independent free trade customer outlets that are draught stockists of Heineken 0.0 Draught with an on-trade outlet in ROI and who are aged 18 years or over. Limited to a maximum of 200 outlets pre-selected.

Only one entry per outlet during the Promotional Period. For the avoidance of doubt only one unique email address will be accepted per outlet. The Promoter reserves the right to determine, in its sole and absolute discretion, whether an outlet has already submitted an entry and to disqualify any subsequent entries or redemption entitlement.

Provide the outlet name, address and phone number (this must be the outlet name and address, not the owner or manager’s address). The address must match what is advertised on Google Maps for consumers to find your outlet. Entry is invalid if it doesn’t match Google Maps.

Provide the full retail selling price of Heineken 0.0 pint in your outlet and your bank account details. This is for reimbursement purposes.

Sign up opens 14th July 2025. Sign up closes 4th August 2025 or when a maximum number of 200 outlets has been reached whichever is sooner (“Promotional Period”). If limit of 200 outlets is reached applications will no longer be accepted.

You will receive an email to confirm your entry.

HOW TO TAKE PART - FREE HEINEKEN 0.0 PINT ACTIVITY

There are 8,400 free pints of Heineken 0.0 being given away across on trade outlets by the promoter from 18th August 2025 – 14th September 2025 (“Consumer Promotion Period”). This offer is limited to one free pint per person duration of the Consumer Promotion Period. No multiple redemptions are valid. The promotion will end on 14th September 2025 or when all 8,400 free pints have been claimed (whichever is sooner) and the promoter will send you an email to advise you the promotion has ended. The promoter will not reimburse the outlet for any drinks redeemed once the promotion has closed.

Consumers will receive a voucher by email for selected venues. The consumer will click the link in the voucher when in your outlet and swipe on screen as instructed to select a moving image to reveal their voucher. The bar staff in the outlet should check that the voucher is valid for your outlet and then swipe the page.

The bar staff should then provide the consumer with a pint of Heineken 0.0 with no charge to the consumer.

It is the responsibility of the bar staff to ensure that the consumer is over 18 years of age. Vouchers must be redeemed by consumers prior to midnight on 14th September 2025. Vouchers claimed but not redeemed by consumers will be void as of 00:00 on 15th September 2025.

HOW TO TAKE PART

The promotion will also be supported by social media activity to encourage your customers to scan the QR code receive a voucher for a free pint of Heineken 0.0. We will also support with some POS.

CUSTOMER REIMBURSEMENT

Redemptions for all Heineken 0.0 Pints claimed by consumers will be based on the RSP you have provided. Reimbursements for the campaign will be processed weekly during the campaign live dates. Redemptions for your outlet are determined centrally based on the number of consumers who have activated a voucher within your outlet by swiping on screen in outlet. The number tracked by ATSC@LE is final. Therefore, it is essential your staff only accept vouchers that have been swiped, by your staff or witnessed the consumer swipe, as this is what tracks on our systems as a redemption.

Your redemption figures will be shared by your Heineken contact weekly, and any discrepancy between the numbers on your ePOS and the figures tracked centrally must be flagged with your Heineken contact within 3 days of receipt.

Please note, depending on your bank, payment may take longer to be processed and appear in your bank account. The Promoter accepts no responsibility for any payment which isn’t received due to incorrect bank account details being provided.

There will be max RSP payment of €7.50

GENERAL

No cash alternative is available; prizes are non -negotiable, non-transferable and non-refundable.

The Promoter accepts no responsibility for lost, damaged, incomplete, illegible or delayed entries, such entries will be void. Proof of sending is not proof of receipt and promoter does not accept any responsibility for the non-receipt or the late receipt of entry due to network failure or for any associated costs to entrants. No entries submitted via any other means will be accepted. The Promoter does not guarantee uninterrupted or secure access to the web entry system. Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification. Incomplete, illegible, invalid, misdirected, corrupted, incorrect or late entries will not be accepted.

No third party or bulk entries. Entries via third parties, groups or syndicates, entries by data script or other automated means and entries which do not satisfy the requirements of these terms and conditions in full will be disqualified. If it becomes apparent that an entrant is using any means to circumvent this condition such as, and without limitation, fraudulently falsifying data; using multiple email addresses; acting fraudulently or dishonestly in the opinion of the Promoter; using identities other than their own; creating fake identities or using any other automated or manual means in order to increase entries or otherwise acting in violation of these terms, these entrants and their household will be disqualified, and any reimbursement entitlement will be void.

The Promoter accepts no responsibility for system errors or other issues that may result in disruption to, lost, delayed or not received entries, winner notifications. The Promoter or its agencies will not be responsible for the non-inclusion of entries because of technical failures or otherwise, including any such failure which is within the control of The Promoter or its agencies.

In the event of suspicious activity, the Promoter reserves the right to request proof of employment at participating outlet, gather information or obtain further evidence to confirm the legitimacy of the entry.

Promoter reserves the right to remove a participating outlet if it believes:

Consumers and/or customers are redeeming fraudulently, including entering multiple times through fraudulent means.

Outlet has provided an incorrect address.

Outlet has provided incorrect bank details.

Outlet does not stock Heineken 0.0 Draught.

The Promoter is not responsible for any third-party acts or omissions.

The Promoter reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this Promotion in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavours to avoid consumer disappointment. Such circumstances include, but are not limited to: industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Promoter.

The Promoter reserves the right, at its sole discretion, to eliminate or disqualify any entries or entrants that it regards as being in breach of these terms and conditions or the spirit of the Promotion. Those who try and circumvent the entry process and/or entry instructions by any method, will be disqualified and any award will be void.

Entry into the Promotion is at the entrant's sole risk. To the extent permitted by law, the Promoter does not accept any responsibility for any damage, loss, liabilities, injury, costs, expenses or claims (whether in contract, tort or otherwise) suffered by entrants or any third parties arising out of or in connection with the Promotion. The Promoter further disclaims liability for any injury or damage to entrants or any other person relating to or resulting from participation with this Promotion save that nothing in these terms and conditions shall act to limit or exclude the Promoter's liability resulting from its negligence or fraud.

The Promoter’s decision is final and binding. No correspondence will be entered into.

These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with Irish law.

Personal Data

The personal data provided by you in the context of this Promotion will be processed by the Promoter in accordance with our privacy policy available on heinekenireland.ie/privacy-policy. The details you provide to the Promoter will be stored by the Promoter in order to be able to appoint winners of the prizes and to execute the prizes, and may be disclosed to third parties for the purpose of administering the competition or delivering the prizes. You can request Heineken® at any time to provide access to the personal data it has collected about you. You can request Heineken® at any time to correct or to delete such personal data. You can send requests for access, correction or removal for your personal data to privacy@heineken.ie.