Heineken® unveils next generation glass spotlighting the brands iconic star Ireland becomes the first market to see the roll out of Heineken’s dynamic new glass

Heineken® has unveiled its brand-new, next generation glassware rolling out now in pubs and bars across Ireland. The new glass shines a spotlight on the brand's globally recognised symbol of excellence: the iconic Heineken® star. Since the 1880s, the globally recognised star has represented Heineken®’s promise of quality in every sense - good beer and good times. The new glass shines a spotlight on this mark of excellence with a dynamic star base shaping right the way up the glass - bringing five star quality and taste to every pint.

Ireland is the first market to see the roll out of the new glass, before it appears in pubs all over the world. The glass is already available in many trade accounts throughout the country but will soon be nationwide. The new glassware is available for both masterbrand and Heineken® 0.0, both variations designed in tandem, with this being the first full scale launch of 0.0 glassware into the Irish market.

Speaking on the new glass launch Mark Noble, Marketing Manager at Heineken® Ireland said: “The Heineken® star has long been synonymous with the brand's DNA and has always been the marker of good times. It’s been nine years since our last new glass launch and there’s been so much innovation within the brand in that time, we wanted the new glass to reflect that while also paying homage to our globally recognised symbol. It’s especially exciting that Ireland is the first market globally to get our new glass in pubs and bars across the country.”

To tease the nationwide launch of its new glass, Heineken® has unveiled the ‘Reach for the Star’ campaign, with its iconic brand star popping up in locations across Ireland with ‘glass’ in their names. A giant star appeared in the lawns of Glasson Lakehouse in Westmeath, murals of the star also landed at Paddy’s Pub in Terryglass, The Baltinglass Inn, Baltinglass and finally, a star was projected onto the grounds of The Tolka House, Glasnevin - prompting people to speculate the meaning behind its appearance.